Effective date: July 08, 2018
Teeparam Traders is an FMCG Wholesaler based in Coventry. We provide services that are
mentioned in our services page. As a Demand-Side Platform, our clients, which include cash
and carry, retailers, to use our technology to purchase products from our website.
This Policy describes how Teeparam Traders (“our”, “us”, “we”) collects, uses, shares or
otherwise processes personal data via Teeparam Traders (“Platform”), our website at
Companies and individuals using the Platform and the Website own their own data, and
Teeparam Traders retains limited rights to use Platform Data to run the Platform and provide
and improve our advertising technology services.
When Teeparam Traders processes your personal data as a controller in the context of
operating the Platform or the Website the controller of your personal data is Teeparam Traders
CHANGES TO THE POLICY
Teeparam Traders may revise this Policy at any time. The date of the last update can be found
at the top of the Policy. If we make revisions that materially change or affect whether or how we
collect or use personal data, we will not apply them retroactively. If you would like to stay
up-to-date you should review the Website periodically.
This Policy relates solely to the personal data we collect and process about you in relation to
our Platform, our Website. Teeparam Traders website may contain links to other sites, and the
ads delivered by the Platform may run on a variety of other sites. Clicking on those links,
accessing other sites, or enabling those connections may allow third parties to collect or share
data about you. Teeparam Traders Ltd does not control these third-party sites and is not
responsible for the privacy practices of such other sites.
WHAT DATA DO WE COLLECT AND USE VIA THE PLATFORM?
While Teeparam Traders collects certain categories of personal data in the course of delivering
an ad to you via the Platform, we do not intentionally collect data that reveals your real-world
identity. Instead, Teeparam Traders collects certain data about your computer or device through
When you visit a website that uses our technology (or that uses technology that transacts with
parties using our Platform) we collect or receive certain information about you and your device
Information about your browser:
The type of browser
Information about your device:
Information about the device’s operating system including its version and connection type
Device make, device model
Device Identifiers such as your IDFA or AAID
Precise Geographic Location data when location services have been enabled for an app on
your device that has integrated our technology or that sends that information to our Platform
The IP address from which the device accesses a client’s site
Information about your activity on a Digital Property including web pages or apps visited or used
and the time those web pages or apps were visited or used. Note this information is only
collected and received by us in connection with requests to us initiated by Digital Properties
using our technology to show ads to you or to track your activity in connection with the delivery
of an ad or to place Digital Identifiers associated with your browser or device into interest-based
segments. This means we do not passively track your activity but only receive information about
your activity in connection with requests specifically made to our Platform to serve you an ad,
measure your interaction with an ad or to place you into an interest-based category for future
use by a client to help make the ads they show to you more relevant.
Information about ads served, viewed or clicked on, including the type of ad, where the ad was
served, whether you clicked on it and whether you visited the advertiser’s website or
downloaded the advertiser’s app.
Information about you or inferences about your interests that a seller, buyer or third-party
provider has collected about you and shared with us such as information about your interests or
demographic information (your age or gender) or to help make the ads served to you more
Information about your Internet service including information about which Internet Service
Provider (ISP) is used by you.
HOW DO WE COLLECT DATA?
The Platform receives data in several ways, including the following:
Bid requests, which are sets of information that describe an ad space that is available to be
filled. We get these requests from the “supply” side of the advertising ecosystem, meaning
websites, apps, smart televisions, and others, as well as their agents. The requests contain
information about the ad space, the device, and sometimes the user. They also usually have an
ID that enables us to match the request with information we may already have.
Pixels and cookies, which allow us to recognize web browsers across sites and over time, and
therefore to record information about them over time.
Mobile device IDs, which are provided by the device operating systems, like Apple’s iOS and
Google’s Android, for purposes of allowing mobile apps and their advertising partners to
apps instead of browsers.
Mobile SDKs are bits of code that some of our partners enable to be placed in mobile apps. This
enables our partners to send us data about the mobile app and device in association with the
mobile device ID.
We may receive personal data from our clients and partners. Specifically, our clients and
partners may send us segments that include you and personal data they have obtained about
you. We are not responsible for their privacy practices.
HOW DO WE USE THE DATA WE COLLECT VIA THE PLATFORM?
We use the information we collect for our legitimate business interests to provide services to our
More specifically, the Platform enables our users to use this information to:
Determine what ad to show an individual, and to serve that ad (including behaviorally targeted
ads) to that individual
Customize ads to particular types of audiences;
Customize ads to the type of web page an individual is viewing;
Perform analysis of how effective the ads served are;
Learn more about their own customers;
Limit the number of times an individual sees an ad;
Detect fraud; and
Troubleshoot platform or campaign issues.
WHAT DATA DO WE COLLECT AND USE VIA THE WEBSITE?
We collect personally identifiable information, such as your name, phone number, company
name and email address, directly from you when you choose to enter it on our website, for
instance when you complete the “Contact Us” form.
As is true of most websites, we gather certain information automatically. This information may
include Internet protocol (IP) addresses, browser type, Internet service provider (ISP),
referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating
system, date/time stamp, and/or clickstream data.
administer the website, and track your movements around the website.
HOW DO WE USE DATA COLLECTED VIA THE WEBSITE?
Information you provide
When you provide your personal data to Teeparam on the Website we may use the data for the
To respond to your inquiry;
To understand your business and offer you potential business opportunities;
To know or infer your interest in marketing products and services;
To enrich certain personal data you provide, for example your IP address or company
information with information obtained from third parties;
To segment (group) you with similar individuals;
To provide you with information and offers about Teeparam Traders products and services,
information resources (e.g. white papers), industry news and opinions, and announcements
To ask you to share Teeparam information, offers, and invitations with other people; and
To attribute your responses or actions to specific marketing campaigns, activities, and channels.
You may choose to stop receiving marketing communications at any time by contacting us via
email at firstname.lastname@example.org.
Information collected automatically
Teeparam Traders uses information from the Website log files for troubleshooting and security
purposes. We use other data that is collected on the Website using cookies and pixels to
determine how you found out about us, what your interests are regarding our services, and how
to further improve the functionality of the Website and our service towards you as well as to
analyze trends and administer the Website.
Teeparam Traders uses generally accepted industry security standards to protect information
transmitted over or stored on the Platform.
We review our data collection, storage and processing practices, including physical security
measures, to guard against unauthorized access to systems.
We restrict access to information to employees, contractors and agents who need the
information in order to process it for us, and who are subject to strict contractual confidentiality
obligations and may be disciplined or terminated if they fail to meet these obligations.
Please note, however, that no transmission or storage of information can ever be guaranteed to
be completely secure. Once we receive Platform Data, we will use strict procedures and security
features to try to prevent unauthorized access. Please also be mindful that we are not
responsible for the security measures of third parties.
Retention of data collected on the Platform
As described above, we process your personal data for different purposes, and the length of
time that we retain your personal data varies depending on the processing purpose, the
category of personal data and certain external factors.
Retention of data collected on the Website and for marketing If you provide us with your
personal data on our Website or through other means we will retain your information for as long
as it is necessary for our legitimate business purposes. For example, if you request information
on the Website, we will retain the data you provide for as long as we think you may have an
interest in receiving information from us. Similarly, we retain log files for as long as it is
necessary for our legitimate business purposes.
LEGAL BASIS FOR PROCESSING
Our legal basis for collecting and using the personal data will depend on the personal data
concerned and the specific context in which we collect it. However, we will normally collect
personal data from you only where the processing is in our legitimate interests and not
overridden by your rights, such as your right to opt out, or where we have your consent to do so.
If we collect and use your personal data in reliance on our legitimate interests, this interest will
normally be to operate the Website, communicate with you, send you marketing
communications (where we have your permission to do so, if such permission is required by
applicable law), and show you ads on Digital Properties. We may have other legitimate interests
and, if appropriate, we will make clear to you at the relevant time what those legitimate interests
are. In some cases, we also may have a legal obligation to collect personal data from you.
Digital Advertising Alliance AppChoices App
For more information and to download AppChoices for your mobile devices, visit the DAA page
here or visit your device’s app store and search for “AppChoices”.
Advertising Industry Sites for Control of Interest-Based Advertising
NAI: To opt-out of interest-based advertising by NAI members, visit the NAI site here.
DAA: To opt-out of interest-based advertising by DAA’s participating companies, visit the DAA
EDAA: To opt-out of interest-based advertising by EDAA’s participating companies, visit the
EDAA site here.
Mobile Advertising Identifiers
For instructions for using the advertising choice mechanisms provided by the most popular
mobile operating systems, visit the NAI’s Mobile Choices page here.
Cross Device Opt-Out Guidance
To stop cross device identification by Teeparam Traders, use the opt-out options noted above on
each device that you use. Note that our cross device solution is based on probabilistic data only,
which means we are guessing which devices belong to the same person but don’t actually know
if they do.
Precise Location Data
You can control the use of your precise location data through the settings on your devices,
including specific application settings in mobile phones and browser add-ons. To manage
location settings for apps on Google Android devices, see Google’s instructions here.
To manage location settings for apps on Apple iOS devices, see Apple’s instructions here.
To manage location settings for apps on other mobile devices, see the instructions provided by
the device manufacturer or the provider of the operating system for that device.
YOUR LEGAL RIGHTS
Teeparam Traders acknowledges that in some circumstances, you have certain rights under
data protection laws in relation to your personal data. Depending on where you are located,
these may include the right to access your personal data, correct certain personal data, erasure
of your personal data, object to certain processing of your personal data, restrict certain
processing of your personal data, personal data portability and not be subject to decisions
based solely on automated processing. To the extent required and permitted by applicable law,
we will provide you access to the personal data we hold about you and also allow you to correct
inaccurate information in certain situations (e.g., if you submit your email address on the
Website), delete your personal data, object to processing, restrict certain processing of your
personal data, port your personal data or elect not to be subject to decisions based solely on
automated processing. If you would like to exercise any of these rights, please send your
request to us at email@example.com and we will respond to your request in
accordance with applicable laws.
We may need you to provide additional information to allow us to confirm your identity in order
to process your request. We do this as a security precaution and to ensure that we do not
disclose personal data to the wrong person.
If you have questions about privacy on the Teeparam Traders or our Website, you can send us
a message – firstname.lastname@example.org